Two established retailers, Hof younger, M&S perhaps with more established customers, both not places I usually shop online at.
Explored these on desktop, tablet and mobile. Three things stand out from both, Image, White and Minimalist is king.
They have strong points in terms of the images being sharp and clear, both are clearly gearing themselves towards the mobile/tablet customer, with the image heavy flat designs.
Both are image led on their front pages. Hof with static single image then more blocks of images further down. While M&S have a carousel that fills the screen on the desktop, mobile or tablet. Then more image blocks further down.
Varied typography is consistent on these two sites, something that’s becoming increasingly used on many ecom sites. Here’s an example on Hof’s Jo Malone brand page.
Keen to see what else develops on these two site in the coming year, both clearly moving towards a more responsive design but not entirely yet..